Initially, during the birth of ecommerce, we envisioned a very simple sales process; one vendor, one storefront, and one distributor. As the shape of ecommerce is changing, the product fulfillment is also taking a different shape
In 2006, Amazon Marketplace began to usher in a new era of “distributed eCommerce” and multiple vendors on a singular storefront. It was almost as if the retail giant was taking cues from the release of iScripts MultiCart in 2004!
Initially, during the birth of ecommerce, we envisioned a very simple sales process; one vendor, one storefront, and one distributor. As the shape of ecommerce is changing, the product fulfillment is also taking a different shape
In 2006, Amazon Marketplace began to usher in a new era of “distributed eCommerce” and multiple vendors on a singular storefront. It was almost as if the retail giant was taking cues from the release of iScripts MultiCart in 2004!
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