The business world has witnessed rapid growth of online trading and the efficiency gained. Significant cutback in transaction costs, improved choice match for buyers and sellers, and enhanced span of trading associations, all added to the value of online market places. The early years of internet was promising enough to revolutionize e-commerce. Success of online market place led to the creation of virtual shopping malls where you can have all shops of your choice under single site and a click away.

Custom applications are available to build and design virtual shopping malls of your imagination with 2D or 3D experience. These highly interactive virtual shopping malls gives a shopping experience which isn’t much similar to what you get by going to a store directly.

The victory of a virtual shopping mall or any online shopping store relies on how safe and customer friendly the site is. The ease of use makes the customer come back for shopping. The trust developed will make the customer a long time happy customer. There are 2D and 3D virtual shopping malls designed, however if the user interface isn’t customer friendly, the application will not be a success in industry.

Information about products sold in the website is a crucial element. Customers rely on this information a lot while choosing a product. Delightful listing of products and a feedback mechanism will add value to the website. Certain websites even offer a real time support online i.e. an automated online assistant. The shopping cart system is another remarkable feature to be inserted. Shopping cart software allows the user to gather different products under a single list and adjust the quantities and even make a comparison of the same product from different brands.

Efficiency of the website to run over the internet without consuming much of the bandwidth is an applauding characteristic. The requirement to install non-standard applications in order to run the website in its totality will affect the goodwill.

Verification of the website by any of the secure transaction accreditation organizations like VISA or VeriSign will add value to the virtual shopping store in terms of security. To make sure accurate function under a sequence of conditions, loads, and unusual events, a tough computation is required.

For few, shopping is just about discovering the best deals and purchasing but for some its relaxation or a place to hang out. It has always been fun to go to different shops and see what they have to sell. The wide recognition of online shopping led to the concept of virtual shopping malls. Identifying the trading necessities of the spectators, designing a fine means of negotiation and providing safer transaction services will pave way to success of online shopping stores and multi-vendor shopping carts.

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